Chances are the typical person doesn’t realise that music videos are viable forms of marketing. Music videos have existed as early as the 1950s, but only rose to prominence during the ’80s to become an integral part of music marketing. The ’60s to ’90s saw the rapid development of music videos, but in our current generation the industry has remained relatively stagnant for the most part. Along with a host of other media, the move onto the internet was the natural thing to do–that is to say, nothing groundbreaking. Now imagine everyone’s surprise when the business of music videos was turned on its head by a little band called the Arcade Fire.

The band has stepped back and looked at the big picture, which has dictated that the internet is it. The masses eschewed traditional forms of media in favour of a more accessible form of technology. This turn of events singlehandedly sent various industries into chaos–and who could blame them? The internet is a free enterprise, a bounty of information as far as the eye can see. It’s no surprise that society decided to migrate into such enticing territory. Arcade Fire has realised this, but they’re not scrambling to pick up the pieces. Their stance is considerably more zen, and their response is a stroke of genius that taps into the age-old adage, “If you can’t beat ’em, join ’em.” The progressive fruits of their labour? An immersive experience in the form of an interactive short film directed by renowned music video director Chris Milk. The first of its kind, “The Wilderness Downtown” is an unorthodox yet symphonious marriage between a musical art form and the digital era.

When school’s out and summer’s in, I inadvertently find myself hoping to catch a glimpse of Playland’s annual ad campaign. The advertisements first caught my eye a couple of summers back: while it was the playful colours that piqued my interest, it was the campaign’s effective simplicity that I found charming. Playland’s ads rely primarily on witty images that transcend words. Using the power of humour (plush toys vomiting stuffing) and familiarity (quintessential amusement park food) to their advantage, Playland has created a winning formula that inspires nostalgia for carnivalesque experiences people relate to. The ads have a way of capturing the precipitous feeling of screaming your throat dry, of your heart reverberating against your chest, of your breath getting caught in your throat. Indeed, outside of an amusement park context, such feelings should be the opposite of fun, bringing to mind society’s perverse behaviour of paying to get scared for entertainment. Luckily for Playland, on carnival grounds, all bets are off.

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Cross-posted from my marketing blog.


We are inundated with marketing nearly everywhere we turn. The oversaturation of advertisements in particular has rendered us desensitised, so much that we are in need of something shocking to capture our waning attention. Stemming from the Czech Republic, Freedom for Animals takes the grotesque route to get noticed. (True, shocking ads have been so overdone to the point of becoming passé, but you’ve got to admit it–they never fail to turn heads.) Similar to other areas, cosmetic testing on animals has long been a subject of great debate. Freedom for Animals prefers to get right to the point.

(Source)

Originally posted on my marketing blog for school. What you’re about to read is basically me pouring my heart out… to a television show. Such is my life. Hope you like it!

Mad Men is arguably my favourite show on air right now. It’s quality television at its finest; populated with chain-smoking, alcohol-guzzling yet fleshed out and flawed characters, each episode is impeccably penned, designed so that the different storylines eventually converge into the one theme that encapsulates them all. Authenticity too takes a front seat: the series is known for its extreme attention to detail. The herculean efforts placed into historical research, set design, props and costumes (and that’s only the tip of the iceberg) are nothing short of amazing–and with such beautiful results. Even the minute and seemingly mundane details are taken into account, such as the authentic Highlights children magazine that was only casually flipped through. The fact that this show is so closely tied to marketing is just a bonus. For these very reasons, I thirstily crawl back to the well every week with antsy anticipation. Read the rest of this entry »

There lies a sinister foe in nearly all common households. It could be hiding within a drawer in the kitchen. Concealed among the shelves in the study. Lurking in your closet in the bedroom… Read the rest of this entry »

Burning Blue.

I initially entertained the idea of conventional blog names–Bianca Writes, Bianca Blogs, Being Bianca–but all struck me as contrived yet bland, leaving a stale aftertaste in my mouth. I craved something idiosyncratic and inspired, meaningful without cliché. So I wracked the recesses of my brain in hope of something, anything adequate. Long story short, I was rescued from a hopeless brainstorm by the sought-after “Eureka!” moment. With it was a single bright idea in tow: High Flight.

I first encountered the poignant poem in high school and it became a fast favourite; the phrase “burning blue” in particular has always stood out to me for its vivid imagery. The sonnet is a hopeful one, its tone reflecting my current state of mind flawlessly. My pursuit to do “a hundred things / You have not dreamed of” is evidently impractical, yet my rejuvenated attitude provided personal credence to the hyperbole. Imbued with this newfound conviction, I brush aside my qualms. After all, the sky’s the limit.

Every blog initiation calls for an introduction post–a christening of sorts. This is my measly attempt.

To me, this blog is uncharted waters. Before I continue, you may find it interesting to note that I am not a newcomer to the world of blogging; in fact, I have been doing it for nearly six years! I first got my start as a prepubescent scribe on LiveJournal. Privy to only an exclusive readership comprised of my closest and oldest friends, my online journal was a substantial, albeit discreet, part of my life. So then why is this unexplored territory? What compelled me to open up shop at WordPress? Truth be told, I am a very private person by nature. However, despite being a low-key and routine individual, I have been making a point to try new things, to open myself up to new experiences. It wasn’t until quite recently that I felt the need–and I daresay desire–to publicise my writings and broadcast my thoughts. Through this creative outlet, I intend to extend beyond my comfort zone–a relentless work in progress. I have but one life to live, so ultimately the appropriate question to myself wasn’t “why”, but “why not?”

I must thank my good friend and writer extraordinaire Mei Chi for letting me rip her off, whom I admire ardently. She gave me the extra push I needed, and without her persistence and persuasion I would have remained a hermit of a blogger!
Through this outlet I intend to extend beyond my comfort zone.